Project Overview

This project was a joint effort between me and the fine folks at Silicon Advantage. Our client, Dr Rademaker, is a prominent plastic surgeon in the Westchase area of Tampa, and approached us with the opportunity to upgrade his web site. His two major reasons for the upgrade was to promote his name to increase awareness, and to give the site a more masculine feel in hopes of attracting more male patients. To make his web site more powerful than ever before, we scratched his previous site and built a new one from the ground up; from design mock-ups to launch. We utilized flexible Content Management System (CMS) that Adobe Business Catalyst provides.

The inspiration behind the design was earthly, natural, bright, masculine, and open space. I used variations of reds and tans, a cloth background, and spaced out containers to acheive the look and feel the project dictated.